
The
Artist: Jerry Loo

Jerry Loo is a rising young artist from Hong Kong, specializing in neon art, animation, interactive installations, and visual storytelling. He graduated with First Class Honours in Illustration and Visual Media from the University of the Arts London. Loo’s practice spans international festivals and public exhibitions.
He was a concept artist and 3D animator for déTour (2024), showcased at the Annecy International Film Festival in France. In the same year, Loo won the InnerGlow Searchlight open call for young artists. He served as team leader and animation director for Jailhouse Follies at Tai Kwun’s InnerGlow 2024 programme, which drew over 30,000 visitors. Subsequently, he was selected again through the returning alumni open call in 2026, unveiling an ambitious large-scale light projection animation, The Modern Day Rapunzel, which spanned two prison yard walls and became a centerpiece of the programme. Beyond these projects, he also designed key visuals for the Lee Gardens Skateboard Festival 2023.
In 2025, Loo debuted his first public exhibition, "Neon Heroes: Illuminated Dreams" at PMQ, created in collaboration with his grandfather, Master Wong, one of Hong Kong’s most senior neon craftsmen. Featuring seven neon sculptures and the animation Neon Waltz, the exhibition attracted over 35,000 visitors and received coverage from more than 100 media outlets, including South China Morning Post, China Daily, RTHK, TimeOut, and Lifestyle Asia.
Most recently, Loo was a featured artist in "Luminous Neon" at the Hong Kong Design Centre, presenting Neon Throttle and Harbor Crossing Lights at the DX design hub.
His work continues to explore the intersection of heritage and innovation, positioning neon as a vital contemporary art form while advancing storytelling through light and motion.

My Message

As a graduate student from the University of the Arts London (UAL), I hold a first-class honors bachelor's degree in Illustration and Visual Media. My passion lies in storytelling, and I aspire to bring my creations to life through various mediums such as the big screen, animations, and games. With my deep understanding of animation and film principles, I possess strong visual storytelling abilities. Additionally, my experience in both 3D and 2D animation software enables me to work creatively and contribute innovative solutions to any aspect of the project.
